Less than 40 days to go for the FIFA 2010 Football/Soccer World Cup in South Africa. But companies like Coca-Cola and Adidas haven’t yet started promoting it. Last time I remember that they had various offers where you could win many things and the grand prize being an all expense paid trip to Germany.

Only Castrol has brought such offers as of now. Maybe the marketers are waiting for Cricket Twenty20 World championships to get over so that they can go for a marketing blitz krieg.

It means drinking Coca-cola continuously for 4o days 🙂